Privacy, Data Protection & User Content

16. Privacy, Data Protection & User Content

16.1 Your Privacy

BuySell is committed to protecting your privacy and handling your personal information responsibly.

Our collection, use, storage, disclosure, and protection of personal information are governed by these Terms and our Privacy Policy, which forms part of these Terms.

By using BuySell, you consent to the collection and processing of your information in accordance with our Privacy Policy.

16.2 Information We Collect

Depending on the services you use, BuySell may collect:

Personal Information

●        Full name

●        Date of birth

●        Phone number

●        Email address

●        Residential or business address

●        Government-issued identification

●        Selfie or biometric verification where permitted by law

Business Information

●        Business name

●        CAC registration details

●        Tax Identification Number (TIN)

●        Bank account details

●        Store information

●        Business licences

Transaction Information

●        Order history

●        Payment records

●        Settlement records

●        Delivery records

●        Refund history

●        Financing requests

Device Information

●        IP address

●        Browser type

●        Device identifiers

●        Operating system

●        Mobile application information

●        Cookies and similar technologies

Platform Activity

●        Search history

●        Wishlist activity

●        Product reviews

●        Customer support interactions

●        Fraud monitoring information

16.3 How We Use Your Information

Your information may be used to:

●        create and manage your account;

●        process orders and payments;

●        facilitate deliveries;

●        process financing requests;

●        communicate with you;

●        improve our services;

●        personalise your experience;

●        prevent fraud;

●        comply with legal obligations;

●        resolve disputes;

●        provide customer support;

●        analyse Platform performance;

●        improve security

16.4 Sharing of Information

BuySell may share your information where reasonably necessary with:

●        Sellers;

●        Manufacturers;

●        Logistics Partners;

●        Payment Service Providers;

●        Participating Lenders;

●        Identity verification providers;

●        Fraud prevention partners;

●        Customer support providers;

●        Regulatory authorities where required by law.

Information will only be shared to the extent necessary to provide the requested service or comply with applicable legal obligations.

16.5 Financial Information

Payment information is processed through licensed payment service providers.

BuySell does not store complete payment card details.

Sensitive financial information is handled in accordance with applicable payment industry security standards.

16.6 Identity Verification

To protect users and comply with legal obligations, BuySell may require identity verification.

Verification may include:

●        Government-issued identification;

●        Selfie verification;

●        Business registration verification;

●        Bank account verification;

●        Address verification;

●        Biometric verification where permitted by law.

Failure to complete verification may result in limited access to certain Platform services.

16.7 Fraud Prevention

BuySell may monitor Platform activity to detect:

●        identity theft;

●        payment fraud;

●        account takeover;

●        suspicious transactions;

●        money laundering;

●        fake reviews;

●        policy abuse.

Where suspicious activity is identified, BuySell may:

●        suspend transactions;

●        delay settlements;

●        request additional verification;

●        restrict account access;

●        report the matter to relevant authorities where legally required.

16.8 Marketing Communications

BuySell may send users information relating to:

●        promotions;

●        new products;

●        service updates;

●        newsletters;

●        educational content;

●        security alerts.

Users may opt out of promotional communications at any time.

Service-related communications necessary for operating your account may continue even where marketing communications have been disabled.

16.9 Cookies and Similar Technologies

BuySell uses cookies and similar technologies to:

●        remember user preferences;

●        maintain login sessions;

●        improve website performance;

●        analyse traffic;

●        prevent fraud;

●        personalise content.

Users may manage cookie preferences through their browser settings or BuySell's Cookie Policy.

16.10 Data Retention

BuySell retains information only for as long as reasonably necessary to:

●        provide services;

●        comply with legal obligations;

●        resolve disputes;

●        enforce agreements;

●        prevent fraud;

●        maintain business records.

Information may be securely deleted or anonymised once it is no longer required.

16.11 User Rights

Subject to applicable law, users may have the right to:

●        access their personal information;

●        correct inaccurate information;

●        request deletion of certain information;

●        withdraw consent where applicable;

●        object to certain processing activities;

●        request portability of eligible data;

●        lodge complaints with the appropriate regulatory authority.

Requests may be subject to verification and legal limitations.

16.12 User-Generated Content

Users may submit content to the Platform, including:

●        reviews;

●        ratings;

●        product photographs;

●        comments;

●        questions;

●        responses;

●        store descriptions.

Users remain responsible for the content they submit.

16.13 Content Standards

Users shall not submit content that:

●        is false or misleading;

●        is defamatory;

●        infringes intellectual property rights;

●        promotes illegal activity;

●        contains malicious software;

●        includes hate speech or discriminatory language;

●        contains obscene or offensive material;

●        violates the rights of others.

BuySell may remove content that violates these standards without prior notice.

16.14 Licence to Use User Content

By submitting content to BuySell, you grant BuySell a worldwide, non-exclusive, royalty-free, transferable licence to:

●        host;

●        reproduce;

●        display;

●        distribute;

●        modify for formatting purposes;

●        promote;

●        publish;

such content in connection with operating, improving, and marketing the Platform.

Ownership of the content remains with the user.

16.15 AI and Automated Processing

BuySell may use artificial intelligence and automated systems to support:

●        fraud detection;

●        product recommendations;

●        search results;

●        customer support;

●        pricing insights;

●        inventory forecasting;

●        logistics optimisation;

●        content moderation.

Where legally required, significant decisions affecting users will include appropriate human oversight.

16.16 Cross-Border Data Transfers

Where BuySell expands into additional jurisdictions or uses international service providers, personal information may be transferred outside Nigeria.

Such transfers will be conducted in accordance with applicable data protection laws and appropriate safeguards.

16.17 Security

BuySell implements reasonable administrative, technical, and organisational measures designed to protect personal information against:

●        unauthorised access;

●        accidental disclosure;

●        loss;

●        misuse;

●        destruction;

●        alteration.

However, no electronic system can guarantee absolute security.

Users are responsible for maintaining the confidentiality of their account credentials.

16.18 Data Breaches

Where required by applicable law, BuySell will notify affected users and relevant regulatory authorities of eligible personal data breaches within the legally prescribed timeframe.

16.19 Children's Privacy

BuySell is intended for users who are legally capable of entering into binding contracts.

We do not knowingly collect personal information from children without the consent required by applicable law.

Where such information is identified, BuySell may take reasonable steps to delete it.

16.20 Contact Regarding Privacy

Questions relating to privacy or data protection may be directed to:

Data Protection Officer

Email: [email protected]